Skip to main content




Join one of our cutting-edge webinars and discuss topics related to culture, business, and innovation.


Past webinars

Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China?

The participants of the webinar will have the chance to learn more about the innovation landscape in China, specially in terms of existing supports (strategy, initiatives, programmes, funding, etc.) to encourage/initiate innovation among Chinese companies / businesses and how this attracts EU companies to consider on doing business in China.


Managing employees across cultures

In this final CUBE IN webinar of 2018, we will discuss how culture affects employee motivation, their expectations and what kind of balance they strive for in their life.


Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.


Doing business in Qatar

Are you interested in doing business in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.


Innovation Landscape in Brazil

Join this free webinar which will bring together the expertise in innovation of Enrich Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They will discuss the current STI landscape and the implication and best practices when doing business in Brazil.



How to effectively manage a multicultural workforce


Negotiating Across Cultures

Adapting to local styles of doing business is often the difference between success and failure. 

In this webinar will Jean-Pierre Coene and Marc Jacobs, authors of the book Negotiate like a local, give you the keys to adapting your style and to understanding the underlying reasons for "why" we act the way we do. 


STI (science, technology and innovation) Landscape in China

This webinar will be conducted in cooperation with the project ENRICH.
ENRICH is a global network of centres and hubs that promotes the internationalisation of European science, technology and innovation (STI).

Please find more information about ENRICH under


Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting.


How to increase effectiveness in cross-cultural environments

Nonverbal communication is key for building trust and cooperation. The goal of our webinar is to create greater awareness of your own body language, to uncover sabotaging patterns in your nonverbal communication and how to communicate more authentically. The webinar will provide you with guidelines on how to distinguish  cultural specific cues, how to react on them, and how to create greater trust and cooperation with your peers.