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WEBINARS

Join one of our cutting-edge webinars and discuss topics related to culture, business, and innovation.

 

Upcoming webinars

Intellectual Property Rights and Business Internationalization in SEA

Thursday May 6, 2021 - 11:00 to 12:30 CEST
When targeting new geographies, business investments are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally? This webinar will give some insights on:
 
  • Importance of Business Internationalization for European SMEs
  • Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore
  • Snapshot of the current intellectual property practices in Southeast Asian Nations
Speakers

ELIO DE TULLIO

Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment
of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategic, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asian languages.

DR. SARA MEDINA

Dr. Sara Medina is a Member of the Board of SPI, contributing to the overall management of SPI's activities and services. She has coordinated projects for public and private sector around the world, including projects for international organisations in innovation management, technology transfer, R&D, internationalisation, sector studies, establishment of partnerships, training for SMEs and policy development. She manages projects funded by the European Commission, the World Bank and IADB. Dr. Medina is an expert and International Committee Member for International Technology Transfer Network (ITTN) in which she promotes international technology transfer. Dr. Medina has a Bachelor’s degree in Food Engineering from the College of Biotechnology in Portugal, a European Master’s degree in Food Studies from 5 major European Universities and a Ph.D. in Food and Resource Economics from the University of Florida, USA. Dr. Medina has concluded courses on Innovation and Leadership at the Universities of Wharton and Harvard and completed the INSEAD Asia International Executive Programme. Recently, Dr. Medina finished the Advanced Management Program, from Católica Lisbon Business & Economics and the North-Western Kellogg School of Management. 

JAIME ONG-YEOH

Jaime started her career as a management consultant in one of the world’s leading consulting firms, where she worked on various projects in the financial services and oil and gas industries. After becoming an independent consultant, she focused on change management for large scale business transformation projects, specifically large multinationals setting up high-growth centres such as shared services centres and regional/global centres for business services, as well as large scale IT systems implementations. Naturally, these global projects involved working with people from different cultures as well as getting them to work with each other. Pursuing a Masters in Managerial Psychology, it was here that she was first exposed to Professor Geert Hofstede’s theories, and finding it extremely relevant decided to join Hofstede Insights as an Associate Partner in 2018. She is certified in both Intercultural Management and Organisational Culture. Jaime speaks English, Bahasa Malaysia (Malay), colloquial Cantonese/Mandarin/Hokkien, and is learning German. She is based in Kuala Lumpur and has lived, worked and visited over 20 countries.

Past webinars
Webinar

How cultural differences matter? Getting started with internationalisation

There are many challenges that come with the internationalisation process of an organisation, and culture is definitely something you want to keep in mind when entering a new market. Luckily, Egbert Schram and Jean-Baptiste Leger are here to talk about their experience with internationalisation and show how focus on culture can enhance your chances of succeeding abroad. In this webinar, organized in collaboration with Space2Waves and NOVExport, these two experts will guide you through the following topics: 

  • Is your organisational culture ready to learn from and adapt to different ways of working?
  • How do you need to adjust your business strategies?
  • Are the people in your organisation ready to effectively communicate and connect with other cultures?
  • How to position your organisation in the local market?

 

 

Webinar

How to be successful in Colombia?

Join our speakers in the CUBE IN webinar about Doing Business in Colombia, the initial gateway for the Colombian market. In this webinar, you will not only learn more about the intricacies of entering the Colombian market, but you will also get further insights into sectors offering potential investment opportunities for foreign companies.

 

Webinar

High Context Marketing Communication for Chinese Consumers

In Chinese culture, the rules of storytelling and narrative differ from those we practice in Europe. In this webinar, we will explore how a global marketer needs to adjust its approach when telling a story in marketing communications. In particular, the webinar will explore the demands of communication in a high context culture - one where place, status, and personal identity play a bigger role in commercial narratives.

 

Below you can find the examples used in the webinar.

US - https://www.youtube.com/watch?v=N2ubgxn8aQ8

China - https://www.youtube.com/watch?v=UpoDNjiMYRI

 

Webinar

Making sense of Indian culture and the economic valuation of wastewater reuse and treatment in India

Watch the recording of our webinar and learn more about Indian culture, doing business with Indian partners as well as the economic valuation of wastewater treatment and its reuse in India.

Together with our first speaker, Akhilesh Mandal, you will dive into the intricacies of the Indian culture. On practical examples, Akhilesh will highlight the importance of culture for successful business partnerships and collaboration. In the second part of the webinar, Sukanya Das will focus on the significance of economic valuation of wastewater treatment and its reuse possibilities. 

In the last few decades, a significant amount of financial resources has been invested in wastewater across the globe. At the same time, there has been an increasing pressure on water resources, highlighting the beneficial effects of the reuse of treated wastewater. As a result, treated wastewater reuse is now an essential component of long-term sustainable water resource management. 

 

Webinar

Building Effective and Collaborative Partnerships for Business or Social Projects in Africa

Watch the recording of our webinar, and you will learn more about how to leverage culture to successfully collaborate on new ventures or projects in Africa. European SMEs can use Hofstede's 6-Dimensional model on culture to quickly establish the right understanding and build trust with their potential partners on the continent. Our speaker, Okey Okere, managing director of Hofstede Insights Nigeria, illustrates this through case examples comparing selected European and African countries. In the second part of the webinar, Myriam Munezero, the Chairperson of Think Africa, presents Think Africa's professional service and talk more about sourcing and utilizing local knowledge with a focus on the development of African countries.

 

Webinar

Agri-business Innovation in Latin America – Cooperation and User Centric approaches are key success factors

The innovation and digital transformation of the agribusiness sector in Latin America is undoubtedly evolved rapidly throughout recent years. The characteristics of the business environment, as well as the cultural aspects in the different countries of the region, are crucial in obtaining a thorough understanding of this sector.    

This webinar organised in collaboration with ENRICH Brazil illustrates how the agribusiness sectors have been reformed through the galvanizing impact of digital transformation in Latin America, especially in Brazil. The speakers of this webinar are Mr Daniel Langue, Innovation Manager at Bosch Latin America who talks about Agri-business Innovation in Latin America and Mr Christian Filli, Associate Partner of Hofstede Insights, who provides cultural insights of doing business in Latin America

 

Webinar

The influence of cultures on innovation management capacities of SMEs

How can SMEs use organisational culture to promote innovation mindset? How national culture affects innovation? Learn more about the influence of culture on innovation in this webinar organised in cooperation with IMP3rove Academy.

 

 

Webinar

Removing Cultural Barriers to Innovation

What are the cultural barriers to innovation? What changes are needed in order to ensure sustainable growth by innovation? In this webinar, you can learn more about how to identify the often hidden cultural barriers in your organisation. The webinar was organised in cooperation with the IMP³rove Academy.

 

 

Webinar

Building Trust in Russia

Trust is now more than ever essential, as it is undoubtedly one of the greatest assets when it comes to facilitating group cooperation. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty.

This webinar will give you a better understanding of the mechanics behind Trust, why we need it and how to build Trust with Russian business partners.  Learn more about the impact of Trust on your business with our experts.

 

 

Webinar

Vietnam - ICT trend and how to successfully enter the market

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

The Vietnamese Government has identified ICT as a key sector contributing to the country’s development and has devised a Master Plan for Information Technology. This plan specifies targets for 2020 and aims at turning Vietnam into an advanced ICT country. The government has pledged to invest approximately US$ 415 million from the State Budget in the ICT sector by 2020.

In this webinar, attendees are invited to listen to the presentations about ICT trends in Vietnam, how to successfully enter the Vietnamese market and about protecting IPR. The webinar was held in collaboration with the SEA IPR SME Helpdesk project.

 

Webinar

Understanding China deeper: From business culture to its innovation enhancement

Are you interested in learning more about doing business in China?

 

In this webinar, you can learn more about the innovation landscape in China, especially in terms of existing supports (strategy, initiatives, programmes, funding, etc.) to encourage/initiate innovation among Chinese companies/businesses and how this attracts EU companies to consider on doing business in China.

 

 

 

 

Webinar

Managing employees across cultures

In this final CUBE IN webinar of 2018, we will discuss how culture affects employee motivation, their expectations and what kind of balance they strive for in their life.

Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

Download webinar slides

 

 

Webinar

Doing business in Qatar

Are you interested in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

Download webinar slides

 

Webinar

Innovation Landscape in Brazil

This webinar brings together the expertise in the innovation of ENRICH Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They discuss the current STI landscape and the implication and best practices when doing business in Brazil.

 

Webinar

How to effectively manage a multicultural workforce

In this webinar, George Lupascu will introduce different dimensions of culture that influence the way we behave and relate to each other in business. He will offer insights into how to manage such a multicultural workforce.

 

Webinar

Negotiating Across Cultures

Adapting to local styles of doing business is often the difference between success and failure. 

In this webinar will Jean-Pierre Coene and Marc Jacobs, authors of the book Negotiate like a local, give you the keys to adapting your style and to understanding the underlying reasons for "why" we act the way we do.

 

Webinar

STI (science, technology and innovation) Landscape in China

This webinar was conducted in cooperation with the project ENRICH.
ENRICH is a global network of centres and hubs that promotes the internationalisation of European science, technology and innovation (STI).

Please find more information about ENRICH under http://china.enrichcentres.eu/.

Webinar

Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting.

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Webinar

How to increase effectiveness in cross-cultural environments

Nonverbal communication is key for building trust and cooperation. The goal of our webinar is to create greater awareness of your own body language, to uncover sabotaging patterns in your nonverbal communication and how to communicate more authentically. The webinar will provide you with guidelines on how to distinguish cultural specific cues, how to react to them, and how to create greater trust and cooperation with your peers.

Download webinar slides here

 

Webinar

How to increase effectiveness in cross-cultural environments

Nonverbal communication is key for building trust and cooperation. The goal of our webinar is to create greater awareness of your own body language, to uncover sabotaging patterns in your nonverbal communication and how to communicate more authentically. The webinar will provide you with guidelines on how to distinguish  cultural specific cues, how to react on them, and how to create greater trust and cooperation with your peers.

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Webinar

Doing business in Malaysia and Indonesia

Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?

This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.

Webinar

How to manage across cultures: Cultural Intelligence as the key to success

This webinar explores Cultural Intelligence as a critical mindset and skillset for managing across cultures.  We will discuss how to master three aspects of being a culturally intelligent global leader, which include: openness, curiosity, and knowledge.

Webinar

Doing business in India

A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.

Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.

 

Webinar

Is your organisation ready to go international?

In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights, will ask the question, "Is your organisation ready to go international?" Piotr will cover topics such as:
Organizational Culture
What is it?
Why should it matter for SME’s?
What is essential when going international inside the organisation?
Tools available

 

The webinar just ended, thank you to all that have joined. Remember that you can ask questions to Piotr on the Forum. 

 

Webinar

How to close deals across cultures

In this CUBE IN session, Jan Vincent Meertens, a consulting and training expert who has worked in over 8 countries and is the celebrated author of the book, “Do We Have a Deal”, will show you which factors influence negotiations and co-operation, in order in prepare yourself and leverage cultural knowledge to conduct successful negotiations across countries.
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Webinar

How cultural knowledge will help you succeed in emerging markets

This webinar, the first one in a series of monthly webinars, explains what culture is and why it is important to know about culture when going to emerging markets.
This webinar will also explain how to best make use of this portal.