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Intellectual Property Rights and Business Internationalization in SEA

Thursday May 6, 2021 - 11:00 CEST
When targeting new geographies, business investments are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally? This webinar gives some insights on:
  • Importance of Business Internationalization for European SMEs
  • Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore
  • Snapshot of the current intellectual property practices in Southeast Asian Nations


Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment
of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategic, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asian languages.


Dr. Sara Medina is a Member of the Board of SPI, contributing to the overall management of SPI's activities and services. She has coordinated projects for public and private sector around the world, including projects for international organisations in innovation management, technology transfer, R&D, internationalisation, sector studies, establishment of partnerships, training for SMEs and policy development. She manages projects funded by the European Commission, the World Bank and IADB. Dr. Medina is an expert and International Committee Member for International Technology Transfer Network (ITTN) in which she promotes international technology transfer. Dr. Medina has a Bachelor’s degree in Food Engineering from the College of Biotechnology in Portugal, a European Master’s degree in Food Studies from 5 major European Universities and a Ph.D. in Food and Resource Economics from the University of Florida, USA. Dr. Medina has concluded courses on Innovation and Leadership at the Universities of Wharton and Harvard and completed the INSEAD Asia International Executive Programme. Recently, Dr. Medina finished the Advanced Management Program, from Católica Lisbon Business & Economics and the North-Western Kellogg School of Management. 


Jaime is an Associate Partner at Hofstede Insights, a boutique culture consultancy that helps clients manage the impact of culture on work and life. She helps companies build an effective organisational culture to support their unique business strategy, while appreciating and leveraging the influence of diverse national cultures in their multinational organisation.

She is also a contributing author to the CUBE IN platform.

Prior to specialising in culture,  Jaime focused on change management for large scale business transformation projects, specifically large multinationals setting up high-growth centres in Southeast Asia such as shared services centres and regional/global centres for business services, as well as large scale IT systems implementations. Her clients have included leaders in the oil & gas, chemicals, manufacturing, financial services, and construction materials industries.

Jaime has Masters in Managerial Psychology, and is an accredited practitioner in Intercultural Management and Organisational Culture from Hofstede Insights. She is based in Kuala Lumpur , Malaysia and has lived in, worked, and visited over 20 countries.


After leading its USD 4M in Series A (Gobi, Golden Gate,, PV), Tiago became VP Asia Pacific at Aptoide which is the largest Android app store after Google Play with 150 million active users per month. More recently he has been helping Catappult distribute games to multiple app stores such as the Aptoide app store but also to four of the Top 5 Android Smartphone brands in the world (Xiaomi, OPPO, VIVO and Huawei). Tiago is based in Singapore and is a regular speaker at tech events (e.g. Tech in Asia, Echelon, Casual Connect, GMASA). 

Vietnam - ICT trend and how to successfully enter the market

Wednesday January 22, 2020 - 11:30 CET

The outlook for Vietnam’s information and communication technology (ICT) market is strong at an average growth rate of 8 per cent between 2016 and 2020. The ICT industry (especially software and services) is expected to grow tremendously as Vietnam has emerged as a production centre for both IT hardware and services such as software development outsourcing.

Thomas Zagler

- founder and CEO at Encore International Business-Services Pte. Ltd.

Born in Vienna/Austria, Thomas works and lives for more than 25 years in Vietnam. Initially arriving on a technical assignment, he soon built his first international business from a US$ 30k start-up to a $ 10M p.a. corporation within its first three years. More recently, he directed the Vietnamese arm of a German Multinational Company in the BPO and software development fields, nearly tripling its revenue, while at the same time improving cost-efficiency by 15- 20% year after year. Thomas owns an international consulting firm with a primary focus on investment in the EU and Vietnam, assisting new investors in establishing accurate cost projections and business plans, selecting suitable locations, securing business licenses and government grants, and forming support networks. He also advises a select number of international private clients on strategic leadership matters and helps top executives of different organizations develop dynamic management systems.


Marta Bettinazzi

- IP Business Advisor at the South-East IPR SME Helpdesk

Marta Bettinazzi is the new IP Advisor of the South-east Asia IPR SME Helpdesk project located in Ho Chi Minh City. Marta is in charge of delivering IPR trainings across South-east Asia, advising European SMEs on enquiries related to South-east Asia. Marta holds a Master Degree in Law from the University of Pavia (Italy) and a Ph.D in Roman Law and European legal culture from the Universities of Pavia and Saarbrücken (Germany). She has also completed an LLM program in European and International Law at the Europa Institut in Saarbrücken (Germany), specializing in European Economic Law and IPR. Previously she worked as lawyer in a law firm in Milan, and before that as a post doc researcher at the University of Pavia.

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