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Expanding to South Korea: Explore the Dynamic and Innovative Culture

Tuesday July 6, 2021 - 11:00 to 12:00 CEST

In this webinar about South Korea, organised in collaboration with the Global Cosmetics Cluster-Europe, we focus on understanding the Korean market and the importance of adapting the business models to it.


Alex is an executive coach and organizational development consultant who focuses primarily on global leadership development, executive team development, culture change, intercultural management, emotional intelligence, and other subjects related to organizational effectiveness. She uses a wide range of modalities in her leadership development work, including her recent interest in neuroscience.

Consulting, coaching, and facilitating since 2004, she has worked with C-suite/senior-level executives across a wide range of sectors including consumer products, luxury, hospitality, financial services, pharmaceuticals, and IT. 

Alex is an ICF Professional Certified Coach (PCC) and a Korean Facilitators Association Certified Professional Facilitator (CPF). She holds both a PhD and an MA in Human and Organizational Systems from Fielding Graduate University and an MBA in International Management from Thunderbird School of Global Management. She also has MA and BA in English Literature from Ewha Woman’s University in Seoul. She has lived and worked in the US and China, and is now based in Seoul, Korea. 


Chief Commercial & Marketing Officer at MartiDerm Group. After graduating from French Business School, he worked in different countries, over 20 years in the FMCG industry on iconic brands such as Heinz or Schweppes. He joined the cosmetic industry in 2019 to contribute to MartiDerm’s growth in its domestic and international markets. 

MartiDerm Group: Dermocosmetic laboratory originating from a pharmacy in Barcelona specialized in Master Formulas. The pharmacist Martí Tor was a pioneer in developing in 1989 the formula of Proteoglycans with Vitamin C packaged in a topaz glass ampoule to preserve its active ingredients. In reality, he had just developed a new category in the antiaging market. The 2nd generation of the family then created the MartiDerm laboratory in 1997. Currently, MartiDerm La Fórmula is the leader of anti-aging facial dermocosmetics in pharmacies in Spain and is present in over 30 countries.


Global Cosmetic Cluster- Europe

The European cosmetics industry is represented by a European cosmetics clusters, Global Cosmetics Cluster-Europe, based on a common strategy to boost the internationalization of SMEs in the cosmetic industry. Focused on priorities such as supporting competitiveness through globalization, fostering the European cosmetics expertise, and enhancing the European cluster collaboration, the European metacluster provides an accelerator program towards target countries (India, Mexico, South Korea, UAE, USA). The acceleration program has been set up in the framework of a ESCP4i project co-funded by the COSME Programme of the European Union.

6 project partners involved: Cosmetic Valley (France), AEBB (Portugal), Beauty Cluster (Spain), IKMIB - Istanbul Chemicals and Chemical Products Exporters Association (Turkey), Polo della Cosmesi (Italy) and Transylvania Lifestyle Cluster (Romania).

Intellectual Property Rights and Business Internationalization in SEA

Thursday May 6, 2021 - 11:00 CEST
When targeting new geographies, business investments are highly conditioned by how clear and settled ownership environment and intellectual property protection rules are. How can businesses protect their value while expanding globally? This webinar gives some insights on:
  • Importance of Business Internationalization for European SMEs
  • Agreements and Initiatives for Protection of Intellectual Property Rights in Portugal, EU and Singapore
  • Snapshot of the current intellectual property practices in Southeast Asian Nations


Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment
of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategic, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asian languages.


Dr. Sara Medina is a Member of the Board of SPI, contributing to the overall management of SPI's activities and services. She has coordinated projects for public and private sector around the world, including projects for international organisations in innovation management, technology transfer, R&D, internationalisation, sector studies, establishment of partnerships, training for SMEs and policy development. She manages projects funded by the European Commission, the World Bank and IADB. Dr. Medina is an expert and International Committee Member for International Technology Transfer Network (ITTN) in which she promotes international technology transfer. Dr. Medina has a Bachelor’s degree in Food Engineering from the College of Biotechnology in Portugal, a European Master’s degree in Food Studies from 5 major European Universities and a Ph.D. in Food and Resource Economics from the University of Florida, USA. Dr. Medina has concluded courses on Innovation and Leadership at the Universities of Wharton and Harvard and completed the INSEAD Asia International Executive Programme. Recently, Dr. Medina finished the Advanced Management Program, from Católica Lisbon Business & Economics and the North-Western Kellogg School of Management. 


Jaime is an Associate Partner at Hofstede Insights, a boutique culture consultancy that helps clients manage the impact of culture on work and life. She helps companies build an effective organisational culture to support their unique business strategy, while appreciating and leveraging the influence of diverse national cultures in their multinational organisation.

She is also a contributing author to the CUBE IN platform.

Prior to specialising in culture,  Jaime focused on change management for large scale business transformation projects, specifically large multinationals setting up high-growth centres in Southeast Asia such as shared services centres and regional/global centres for business services, as well as large scale IT systems implementations. Her clients have included leaders in the oil & gas, chemicals, manufacturing, financial services, and construction materials industries.

Jaime has Masters in Managerial Psychology, and is an accredited practitioner in Intercultural Management and Organisational Culture from Hofstede Insights. She is based in Kuala Lumpur , Malaysia and has lived in, worked, and visited over 20 countries.


After leading its USD 4M in Series A (Gobi, Golden Gate,, PV), Tiago became VP Asia Pacific at Aptoide which is the largest Android app store after Google Play with 150 million active users per month. More recently he has been helping Catappult distribute games to multiple app stores such as the Aptoide app store but also to four of the Top 5 Android Smartphone brands in the world (Xiaomi, OPPO, VIVO and Huawei). Tiago is based in Singapore and is a regular speaker at tech events (e.g. Tech in Asia, Echelon, Casual Connect, GMASA). 
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