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Personal Values Report

Below you see a description of your personal values based on 6 personality traits. Naturally, in every country there are people with a variety of different personal values - however, there are tendencies in each cultural zone.
SELFLESS - characteristics
  • Helping others
  • Sharing with others
Typical in
  • Africa
  • Latin America
  • Middle East
SELF-ORIENTED - characteristics
  • Keeping your money to yourself
  • Only doing favors in exchange for other favors
Typical in
  • Northern Europe
  • Russia
  • Asia
You score neither very self-oriented nor very selfless. Be aware that people from Africa, Latin America and the Middle East tend to be selfless, while people from Russia and East Asia will have more of a “quid pro quo” attitude.
AMBITIOUS - characteristics
  • Liking to compete
  • Showing superiority
  • Power important

Typical in
  • China
  • Africa
  • South- and Southeast Asia
  • Latin America
MODEST - characteristics
  • Unwillingness to compete
  • No need to show superiority
  • No need to become famous
  • Not eager to gain power

Typical in
  • European countries
You are neither very ambitious nor very modest. Most people from emerging markets tend to be ambitious, in the sense that they like to climb the social ladder. They will also judge you based on your social standing, so you should try not to be too modest, but show how important you are. For example, make it clear that you have the power to decide. Always wear formal clothing in business settings and do not be cheap.
AUSTERITY - characteristics
  • Saving money
  • Focus on work
  • Work hard to survive in the unknown future

Typical in
  • the developing world
HEDONISM - characteristics
  • Focus on the here and now
  • Pleasure is more important than work

Typical in
  • the developed world, especially in Northern Europe
You are in between. People from emerging economies will usually worry more about the future and therefore they want to work hard and save money to secure their future. People in the developed world can rely on a social security system, therefore they rather enjoy life in the moment than save for the future.
FLEXIBLE - characteristics
  • Adjusting behavior to the situation
  • Keeping all options open
Typical in
  • Northern Europe
  • Russia
  • East Asia
CONSISTENT - characteristics
  • Being true to oneself
  • Communicating clearly
  • Expressing feelings
Typical in
  • Africa
  • Latin America
  • Middle East
You are neither very flexible nor very consistent, which is a typical position for central Europe and South-East Asia.
SAVING FACE - characteristics
  • Avoiding conflicts
  • Saving yourself and others from humiliation
  • Wanting rules to be followed strictly
Typical in
  • Africa
  • South- and South-East Asia
  • Latin America
INDEPENDENT THINKING - characteristics
  • Argueing for own opinion
  • Conflicts accepted
  • Giving leeway to others
Typical in
  • European countries
You score in the middle. Keep in mind that people in emerging countries prefer to save face, meaning they try to avoid possible embarrassment as much as possible. You should respect that and avoid exposing somebody’s mistake openly. When giving feedback (especially negative feedback), do it privately and don’t be blunt.
PROACTIVE - characteristics
  • Willingness to take on big responsibilities
  • Learn new things
  • Show initiative

No clear geographical distribution.
PASSIVE characteristics
  • Avoiding responsibilities
  • Preference for stability
  • Preferring clear instructions

No clear geographical distribution.
You are passive. This will make it difficult to engage in innovation or internationalization activities – these require initiative, learning new things and taking on responsibilities.