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Personal Values Report

Below you see a description of your personal values based on 6 personality traits. Naturally, in every country there are people with a variety of different personal values - however, there are tendencies in each cultural zone.
SELFLESS - characteristics
  • Helping others
  • Sharing with others
Typical in
  • Africa
  • Latin America
  • Middle East
SELF-ORIENTED - characteristics
  • Keeping your money to yourself
  • Only doing favors in exchange for other favors
Typical in
  • Northern Europe
  • Russia
  • Asia
You score neither very self-oriented nor very selfless. Be aware that people from Africa, Latin America and the Middle East tend to be selfless, while people from Russia and East Asia will have more of a “quid pro quo” attitude.
AMBITIOUS - characteristics
  • Liking to compete
  • Showing superiority
  • Power important

Typical in
  • China
  • Africa
  • South- and Southeast Asia
  • Latin America
MODEST - characteristics
  • Unwillingness to compete
  • No need to show superiority
  • No need to become famous
  • Not eager to gain power

Typical in
  • European countries
You are modest - success is more about achieving quality of life on your own terms. This is typical for people from European countries (except for the UK and Ireland). However, be aware that people from emerging economies tend to be ambitious, in the sense that they like to climb the social ladder. They will also judge you based on your social standing, so you should try not to be too modest, but show how important you are. For example, make it clear that you have the power to decide. Always wear formal clothing in business settings and do not be cheap.
AUSTERITY - characteristics
  • Saving money
  • Focus on work
  • Work hard to survive in the unknown future

Typical in
  • the developing world
HEDONISM - characteristics
  • Focus on the here and now
  • Pleasure is more important than work

Typical in
  • the developed world, especially in Northern Europe
You like to enjoy life rather than working for profit in the long run. This is typical in the developed world, where social security secures the future. In most emerging economies, with few exceptions, people don’t have a secured future and therefore they will work hard and save as much money as possible. Hence, your counterparts will be surprised if you take a holiday of several weeks or if you cannot be reached out of office hours.
FLEXIBLE - characteristics
  • Adjusting behavior to the situation
  • Keeping all options open
Typical in
  • Northern Europe
  • Russia
  • East Asia
CONSISTENT - characteristics
  • Being true to oneself
  • Communicating clearly
  • Expressing feelings
Typical in
  • Africa
  • Latin America
  • Middle East
You are consistent in the sense that you are always the same person, you express your feelings and you give clear answers. This can make it more difficult for you to adjust to a different environment where you need to adjust to a different culture. You may sympathize with people from Africa, Latin America or the Middle East who, in general, share the same value trait. The opposite is the case for Russia and East Asia.
SAVING FACE - characteristics
  • Avoiding conflicts
  • Saving yourself and others from humiliation
  • Wanting rules to be followed strictly
Typical in
  • Africa
  • South- and South-East Asia
  • Latin America
INDEPENDENT THINKING - characteristics
  • Argueing for own opinion
  • Conflicts accepted
  • Giving leeway to others
Typical in
  • European countries
You have your personal opinions and you are willing to stand up for them. This is typical for European countries, but not very common in emerging economies, where people try to avoid open conflicts as much as possible. You should respect that and avoid exposing somebody’s mistake openly. When giving feedback (especially negative feedback), do it privately and don’t be blunt.
PROACTIVE - characteristics
  • Willingness to take on big responsibilities
  • Learn new things
  • Show initiative

No clear geographical distribution.
PASSIVE characteristics
  • Avoiding responsibilities
  • Preference for stability
  • Preferring clear instructions

No clear geographical distribution.
You are neither very proactive nor very passive. For innovation and internationalization activities a proactive mindset will be advantageous – developing new product and markets require initiative.