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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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Customer needs and behaviour in India

With 1.3 bn people whose affluence is growing exponentially, India is an attractive market for consumer goods and services providers the world over. Who is the quintessential Indian consumer and what does he expect when he spends money? What cultural peculiarities does one keep in mind while targeting the Indian consumer? 
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Customer needs and behaviour in Russia

Russia is a country which has encountered several ups and downs in its economy since its independence in 1991. It has been a hard journey for people from socialism to a market economy. At the same time, it has opened a big new market for foreign businesses, and especially in the 1990s many foreign companies earned good money in the country which lacked practically all branded consumer products that existed in the global market.

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

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A refreshingly positive discussion on diversity, inclusion, and innovation between Gert Jan Hofstede and Bart Somers from the #theculturefactor conference 2017 at the IBM office in Amsterdam.
Bart Somers explains with infectious enthusiasm how he has managed diversity in his city of Mechelen to make it an inclusive society where everyone feels like they have a place.



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About Bangladesh

In this profile our experts have compiled important information for you to start doing business in Bangladesh. The country profiles are meant as general introduction and are linked to other documents on the platform that go into the details of each culture.