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A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.
Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.