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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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Doing business in Indonesia

This documents will give you pointers about finding a partner, managing people, conducting and planning meetings. It ends with a short case study example to illustrate some of the most important on what are the most important aspects of Indonesia culture.
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About Iran

Business is not conducted on religious and national holidays. Iran’s most important holiday is Newroz on March 21, the Iranian new year. During the month of Ramadhan business is low, shops and the bureaucracy will close early. Foreigners can eat in a restaurant hotel. Evidently, restaurants open after the sunset until the early morning hours. It is wise to avoid the month of Ramadhan for business, unless you want to build strong social bonds
Webinar

Doing business in India

A fast developing economy, a growing middle class and a very young workforce in India has made global businesses vie for a piece of the Indian pie. However, for these very reasons, India can be a complex cultural puzzle to solve, especially due to its extremely heterogeneous population. Generational, linguistic, professional, religious and socio-economic differences within the country make it a glaring mosaic of contrasts, paradoxes and mazes and understanding these can be key to succeeding in the country.

Join Divya Susan Varkey and Nadir Karanjia, Associate Partners of Hofstede Insights in India, to learn more about the nuances of Doing Business in the Indian Subcontinent.

 

Webinar

Doing business with the Russians

Have you been considering investing in a Russian business or pursuing a partnership with a Russian firm? This webinar will provide you with an overview of Russian cultural values and will explain how they apply specifically to business interactions. Practical advice will also be given on making contact with potential partners, setting and conducting meetings, negotiating deals and winning sales. The presenters, Pia Kahara and Lisa DeWaard, have over 50 years combined experience with Russian culture, the Russian language, and business practices.

Webinar

Is your organisation ready to go international?

In this webinar, Piotr A. Gryko, Senior Associate Partner at Hofstede Insights, will ask the question, "Is your organisation ready to go international?" Piotr will cover topics such as:
Organizational Culture
What is it?
Why should it matter for SME’s?
What is essential when going international inside the organisation?
Tools available

 

The webinar just ended, thank you to all that have joined. Remember that you can ask questions to Piotr on the Forum. 

 

Tools

General awareness

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers.  
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Customer needs and behaviour in India

With 1.3 bn people whose affluence is growing exponentially, India is an attractive market for consumer goods and services providers the world over. Who is the quintessential Indian consumer and what does he expect when he spends money? What cultural peculiarities does one keep in mind while targeting the Indian consumer? 
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Customer needs and behaviour in Russia

Russia is a country which has encountered several ups and downs in its economy since its independence in 1991. It has been a hard journey for people from socialism to a market economy. At the same time, it has opened a big new market for foreign businesses, and especially in the 1990s many foreign companies earned good money in the country which lacked practically all branded consumer products that existed in the global market.
Webinar

Doing Business in Nigeria and the African Continent

Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?

This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent.

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A PHILOSOPHICAL DIALOGUE ON DIVERSITY & INNOVATION

    A refreshingly positive discussion on diversity, inclusion, and innovation between Gert Jan Hofstede and Bart Somers from the #theculturefactor conference 2017 at the IBM office in Amsterdam.Bart Somers explains with infectious enthusiasm how he has managed diversity in his city of Mechelen to make it an inclusive society where everyone feels like they have a place.    
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About Bangladesh

In this profile our experts have compiled important information for you to start doing business in Bangladesh. The country profiles are meant as general introduction and are linked to other documents on the platform that go into the details of each culture.
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About Brazil

  Currency:  Brazilian Real (R$)                                     Capital: Brasília                                               Language: Portuguese (Brazilian Portuguese)                                           Time Zone: Brazil Time Zone UTC-3h (in 21 out of 26 states; includes the main cities)    Some cornerstones of Brazilian culture  
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About Chile

  Currency: Chilean Peso (CH$)                                           Capital: Santiago                                               Time Zone: UTC – 5:00    Overview   
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About China

In this profile our experts have compiled the most important information for you to start doing business in China. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Colombia

  Currency: Colombian Peso (COP)                                          Capital: Bogotá                                          Time Zone: UTC – 5h   Overview  
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About Indonesia

In this profile our experts have compiled the most important information for you to start doing business in Indonesia. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Kenya

In this profile our experts have compiled the most important information for you to start doing business in Kenya. The country profiles are meant as general introduction and are linked to other documents from the platform that go into much more detail of each culture.  
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About Malaysia

We expect the content for this document to be added in early 2018
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About Nigeria

In this profile our experts have compiled the most important information for you to start doing business in Nigeria. The country profiles are meant as a general introduction and are linked to other documents from the platform that go into much more detail on each culture.  
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About Pakistan

Pakistan society has a high appreciation for hierarchical order and top-down structures in civic, public, and corporate organizations. People see themselves strongly attached to groups, particularly their families, on which they depend and are loyal to.
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About Peru

  Currency: Peruvian Sol (PEN)    Capital: Lima                                              Time Zone: GMT – 5:00   Some cornerstones of Peruvian culture  
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About Qatar

  Currency: Qatari Riyal (Q.A.R.) Capital: Doha Time Zone: UTC + 3 hours    In this profile our experts have compiled the most important information for you to start doing business in Qatar. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.   
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About South Korea

In this profile our experts have compiled the most important information for you to start doing business in South Korea. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About Thailand

In this profile our experts have compiled the most important information for you to start doing business in Thailand. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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About United Arab Emirates

In this profile our experts have compiled the most important information for you to start doing business in UAI. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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About Vietnam

In this profile our experts have compiled the most important information for you to start doing business in Vietnam. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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Attract, Retain, and Find Employees and Partners in China

The goal of this document is to give foreigners pointers on what they will encounter when hiring and managing people from China. Understanding people management in different cultural contexts is very important before going abroad.
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Attract, Retain, and Find Employees and Partners in South Asia

Understanding people management in different cultural contexts is very important before going abroad. What motivates one culture can demotivate another, and thus managers need to understand the differences from country to country or they will not be able to attract and retain staff successfully.
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Building trust and relationships in China

     
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Building trust and relationships in Latin America

The built of a relationship is an imperative condition for a successful business in Latin America. Nevertheless, the process of building relationships in Latin America is long and unique. This document intends to provide essential elements for this. 
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Building Trust and Relationships in South Asia

As a group culture, in South Asia building trust and long-term relationships are essential elements to ensure successful business dealings. Without the knowledge to navigate relationship-oriented cultures, business dealings will most likely be short lived and very likely fail.
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Chile Innovation Opportunities

Opportunities, challenges and tips for innovating in Chile!
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Consumer Needs and Behaviour in China

Since the 1978 ‘reform and opening’ policy, China’s market has expanded exponentially with multiple foreign investors entering the market. Some international businesses are reluctant to enter the Chinese market as they do not understand the market, culture, and consumer behaviour. Consumer trends can vary from region to region and between different consumer groups. This document will take a look at the impact of national culture on consumer expectations and behaviour within China.
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Consumer Needs and Behaviour in South Asia

When companies decide to globalise their business, they need to research intrinsic motivators in each market segment. Assuming that consumers behave the same in different markets can lead to cultural blunders and can be disastrous for any business.
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Country Profile Philippines

    In this profile our experts have compiled the most important information for you to start doing business in the Philippines. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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Country Profile South Africa

  In this profile our experts have compiled the most important information for you to start doing business in South Africa. The country profiles are meant as general introduction and are linked to other documents from the platform that go much more into the details of each culture.  
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Customer needs and behaviour in Latin America

This text will give you an overview of the Latin America and its economy and its consumption habits, allowing you a view on the acceptance and viability of its products and services.
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Doing business in Bangladesh

Regarding culture-related issues, the following three topics are vital for a successful start in beginning a business relationship with Bangladeshi partners.
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Doing Business in Malaysia

Malaysia is turning into a very competitive market to do business in. It ranked 23rd overall in ease of doing business in the World Bank Doing Business 2017 report and ranked the third best global services location in A.T Kearney’s Global Services Location Index 2016.
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Doing Business in Nigeria and the African Continent

  Are you interested in learning more about doing business in Nigeria or elsewhere in the African continent?   This webinar provides you with an overview of the culture and the business practices in Nigeria, and advice on how those may differ from other parts of the African continent. Download webinar slides