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Filter the documents by selecting your target country or topic of interest from the field above. Countries not listed are out of the scope of this project. If you'd like a country to be included in a future version, please use the forum to let us know.

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About India

Indian culture is pragmatic yet spiritual, religious rituals are commonly observed. The main religion in India is Hinduism (81% of the population). Business is not conducted on the numerous religious holidays.  India’s innumerable festivals and traditions are perfect occasions for the mutual exchange of gifts: an established custom since ancient times.
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About Russia

In this profile our experts have compiled the most important information for you to start doing business in Russia. The country profiles are meant as a general introduction and are linked to other documents from the platform that go much more into the details of each culture.
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Arab world and the Middle East

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Bangladesh Innovation Opportunities

Opportunities, challenges and tips for innovating in Bangladesh!
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Brazil Innovation Opportunities

Opportunities, challenges and tips for innovating in Brazil!
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China

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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China Innovation Opportunities

Opportunities, challenges and tips for innovating in China!
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Colombia Innovation Opportunities

Opportunities, challenges and tips for innovating in Colombia!
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Countries included in the CUBE IN platform

In CUBEIN, you will find information and surveys for the following countries.  The surveys cover larger zones which are represented in the darker colors on the map below.   
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Doing business in Kenya

Three most important things for doing business in Kenya (and many other African countries):1. Respect the hierarchy; the high scores on Masculinity and on Power Distance imply that seniority has to be taken seriously and be respected. Proper status, use of titles is very important. Make sure you do business on the highest possible level.
Webinar

Doing business in Malaysia and Indonesia

Have you been considering investing in an Indonesian and Malaysian business or pursuing a partnership with an Indonesian or Malaysian firm?

This webinar will provide you with an overview of Indonesian and Malaysian cultural values and will explain how they apply specifically to business interactions.

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Doing business in Nigeria

Three most important things for doing business in Nigeria, as in many African countries:1. As a stranger, your gut feeling might fail to distinguish ‘right from wrong’ as the signals may be different. Besides, be aware that though it seems you are dealing with an individual you are always dealing with a group.
Webinar

Doing business in Qatar

Are you interested in doing business in Doing business in Qatar or pursuing a partnership in the area?

This webinar provides you with an overview of the cultural values and advice on how to enter the market or form partnerships in the region.

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Doing Business with the Russians

Webinar

Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting.

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Global Virtual Teams

The goal of the webinar is to make participants better equipped to successfully conduct virtual meetings in an intercultural environment.  The webinar will provide you with the required tools to successfully manage, be better prepared and meet the aims and objectives of a meeting. Download webinar slides here
Webinar

How cultural knowledge will help you succeed in emerging markets

This webinar, the first one in a series of monthly webinars, explains what culture is and why it is important to know about culture when going to emerging markets.
This webinar will also explain how to best make use of this portal.
Webinar

How to close deals across cultures

In this CUBE IN session, Jan Vincent Meertens, a consulting and training expert who has worked in over 8 countries and is the celebrated author of the book, “Do We Have a Deal”, will show you which factors influence negotiations and co-operation, in order in prepare yourself and leverage cultural knowledge to conduct successful negotiations across countries.
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Webinar

How to effectively manage a multicultural workforce

Webinar

How to increase effectiveness in cross-cultural environments

Nonverbal communication is key for building trust and cooperation. The goal of our webinar is to create greater awareness of your own body language, to uncover sabotaging patterns in your nonverbal communication and how to communicate more authentically. The webinar will provide you with guidelines on how to distinguish  cultural specific cues, how to react on them, and how to create greater trust and cooperation with your peers.

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Webinar

How to manage across cultures: Cultural Intelligence as the key to success

This webinar explores Cultural Intelligence as a critical mindset and skillset for managing across cultures.  We will discuss how to master three aspects of being a culturally intelligent global leader, which include: openness, curiosity, and knowledge.

Webinar

Innovation Landscape in Brazil

Join this free webinar which will bring together the expertise in innovation of Enrich Brazil and the Cultural expertise of a Brazilian expert consultant of Hofstede Insights.

They will discuss the current STI landscape and the implication and best practices when doing business in Brazil.

 

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Latin America

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
Webinar

Managing employees across cultures

In this final CUBE IN webinar of 2018, we will discuss how culture affects employee motivation, their expectations and what kind of balance they strive for in their life.

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Meetings and behaviour in business context in India

As with most matters in this highly diverse and contrasting culture, knowing your place in the cultural mosaic that is India is crucial. The goal of this document is to give some specific details on how to behave in business context and in meetings in India, what to do and what to not do.  
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Organisational Culture

There are no right or wrong answers to these questions about your workplace. Select the statement that applies most. If you cannot make a choice between the two statements, select "Neutral", but try to avoid this answer option as much as possible.
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Personal Values

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South Korea Innovation Opportunities

Opportunities, challenges and tips for innovating in South Korea!
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Southeast Asia

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
Tools

Sub-Saharan Africa

The questions below do NOT ask for your opinion, they are about facts which are known from cross-cultural research. The correct answers will be revealed after you submitted your answers. Keep in mind that culture is all about comparison - e.g. if the statement is "People are religious", it's not about whether the majority of people in the region are religious or not but if they are MORE religious compared to people in a West European country.
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Turkey Innovation Opportunities

Opportunities, challenges and tips for innovating in Turkey!
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Webinar: How cultural knowledge will help you succeed in emerging markets

In this first webinar, Egbert Schram CEO of Hofstede Insights introduces the platform and the significance of culture for SME.  He also briefly introduces the Hofstede Model of National Culture.   
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Attract, retain and find employees and partners in Russia

It is not easy to find employees and partners when going to a foreign country or working in a foreign environment by rules that you are not familiar with. As a relatively young market economy, Russia, with its diverse cities and regions, is not one of the easiest markets to operate in. Read the most important things in partner and employee work in Russia to avoid costly mistakes.
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Negotiation in Russia

The goal of this document is to give some specific details on how negotiations are conducted in Russia and give a few pointers on how to do and win at it. What should be highlighted and some aspects of Russian culture that might help you win.
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About Turkey

Geert Hofstede’s analysis for Turkey shows a culture profile that is typical for the Eastern Mediterranean. Next to that, Turkey’s language and history have created a specific cultural set, in spite of the size of its population and its vast area.
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Building trust and relationships in India

Trust and relationships often have different meanings in different cultures and for Europeans doing business in India, this difference in meanings may be more pronounced than otherwise. This document, written by an Indian interculturalist living in India, gives useful guidelines on how to approach trust and relationships in the subcontinent.
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Building trust and relationships in Russia

Trust is the basis of all relationships. You need to trust the people you do business with. You can take, for example, David Meister’s trust equation which is a simplified formula for the trust components: credibility, reliability and proximity (divided by self orientation, the feeling of how much you pursue your own benefit only). What makes it more complex is that the components consist of different things in different cultures.
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How to win a business assignment in Russia

The goal of this document is to give some specific details on how business is conducted in Russia, and give a few pointers on how to do it and win. What should be highlighted and some aspects of Russian culture that might help you win.
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Meetings and behaviour in business context in Russia

Business etiquette differs in different cultures. Russian culture is a mix of Eastern and Western, and the cultural dimensions like power distance, collectivism, high uncertainty avoidance and even long term orientation to some extent can be seen in it.
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Negotiation in South Asia

Negotiation is an important part of doing business, and understanding how each culture negotiates can help companies to be successful in their business dealings. The most important point to understand is that communication in South Asia is implicit and thus nonverbal. This can be a challenge for explicit cultures where decision-making is more direct, and understanding subtle indirect messages might be difficult, affecting business relationships and outcomes of negotiations.