Maximise your potential in emerging economies by taking culture into account.
The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.
A different topic every month. Check the calendar.
Choose from a selection of topics such as "Negotiating across cultures", "Global virtual teams", "Cultural Intelligence", or "Doing business in Nigeria".
All content related to one country can now be accessed directly from the interactive map on this page. The new country pages now also include quizzes and webinars that are connected to the target country. The link below will open the map in full screen.
In an effort to make the CUBE IN platform on culture and innovation in emerging markets accessible to a wider audience, the registration to the platform has been removed. This means that you can now easily share any content of the platform with your colleagues or through social media. Click below to read more about CUBE IN.