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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of quizzes and self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

EXCLUSIVE INTERVIEW WITH ERIC KOCH!

The latest edition of the Hofstede Insights Magazine is all about CUBE IN and it brings an exclusive interview with Eric Koch, the project advisor at EISMEA, where he discusses the future of European SMEs and the CUBE IN platform. CLICK HERE TO READ MORE!

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