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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

CUBE IN continues
The Executive Agency for SMEs (EASME), the owner of the CUBE IN platform, decided to continue the project after its initial 3 years. The culture consultancy Hofstede Insights and the innovation agency SPI were chosen to maintain the site and to create new content. Over the coming months, you will find more quizzes, new country documents and live webinars to join.
WATCH PAST WEBINARS

Choose from a selection of topics such as "Negotiating across cultures", "Global virtual teams", "Cultural Intelligence", or "Doing business in Nigeria". 

NEW INTERACTIVE MAP

All content related to one country can now be accessed directly from the interactive map on this page. The new country pages now also include quizzes and webinars that are connected to the target country. The link below will open the map in full screen.

CUBE IN IS NOW EASIER TO ACCESS

In an effort to make the CUBE IN platform on culture and innovation in emerging markets accessible to a wider audience, the registration to the platform has been removed. This means that you can now easily share any content of the platform with your colleagues or through social media.  Click below to read more about CUBE IN.