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Successfully innovate in emerging markets.

Maximise your potential in emerging economies by taking culture into account.

The goal of this platform is to help you with anything related to culture when doing business in emerging markets. Get started by selecting one of the three main sections below.

TEST
Yourself
Choose from a selection of self-assessment tools - are you ready?
 
LEARN
about Culture
Read texts on country cultures and topics related to business and innovation.
 
 
 
ATTEND
a Webinar

A different topic every month. Check the calendar.

MORE ON ICT, RENEWABLE ENERGY, AGRO-FOOD

We thank all those that answered our feedback survey! We heard you, and we will bring more industry-specific content to the platform and the webinars, with a focus on ICT, renewable energy and agro-food. If you work in these sectors and you have a success story to share from emerging markets, do not hesitate to contact us!

UNDERSTANDING CHINA DEEPER

Are you interested in learning more about doing business in China?

The latest webinar brought the chance to learn more about the innovation landscape in China, especially in terms of existing supports (strategy, initiatives, programmes, funding, etc.). Missed the webinar? Watch the recording now.

NEW INTERACTIVE MAP

All content related to one country can now be accessed directly from the interactive map on this page. The new country pages now also include quizzes and webinars that are connected to the target country. The link below will open the map in full screen.

CUBE IN IS NOW EASIER TO ACCESS

In an effort to make the CUBE IN platform on culture and innovation in emerging markets accessible to a wider audience, the registration to the platform has been removed. This means that you can now easily share any content of the platform with your colleagues or through social media.  Click below to read more about CUBE IN.