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How cultural differences matter? Getting started with internationalisation

Tuesday March 9, 2021 - 14:00 to 15:00 CET

Join our CUBE IN webinar and learn more about the challenges of the internationalisation process. In this webinar organised in collaboration with Space2Waves and NOVExport, our speaker Egbert Schram will guide you through these 4 steps:

  • Based on what criteria do you select countries for internationalisation?
  • Is your organisational culture ready to learn from and adapt to different ways of working?
  • How do you need to adjust your product positioning and marketing?
  • Are the people in your organisation ready to effectively communicate and connect with other cultures?

Register today!




Egbert is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His main focus is to help global leaders and managers deal with the challenges (and fun) of working in unpredictable and impossible situations and help people professional create more awareness about the importance of people in today´s work environment. If you need an Ice-breaker, Egbert is the go-to guy.
Other professional activities include being the Chairman of the international chapter at the Finnish HR Federation and a member of Amcham Finland (Egbert is the Amchampion of the year 2017).