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About the platform

CUBE IN stands for Cultural Understanding for Business Expansion and INnovation.
Emerging markets offer great opportunities for business and innovation. The aim of the CUBE IN platform is to give you the tools you need to prepare yourself and your business for operating in an unfamiliar business environment.
The platform focuses on a selection of emerging economies, which have been defined as within the scope of the project: 
Russia, Thailand, India, Malaysia, Vietnam, the Philippines, Indonesia, Bangladesh, China, South Korea, Brazil, Colombia, Chile, Mexico, Peru, South Africa, Kenya, Nigeria, Egypt, Pakistan, Turkey, Iran, Qatar, and UAE. 
CUBE IN provides
  1. self-assessment tools to test your readiness,
  2. an online library to help you learn more about the culture and customs of your target country,
  3. the possibility to attend webinar sessions with experts,
  4.  and the option to ask questions through a forum.
All materials and tools on this platform are copyright protected. The platform can be used by European SMEs free of charge. If you are not working within a European SME, please contact us at

The CUBE IN platform was created by a consortium led by the Technopolis Group and Hofstede Insights and funded by the European Commission, executed under the guidance of the EASME, the European Agency for Small and Medium Sized Enterprises. During the development, members of SMEs and SME agencies of the Enterprise Europe network advised the team on desired content and functionality and were involved in testing the portal.

As part of the CUBE IN project, learning circles are organized physically in emerging economies (by ICUnet AG) and physically and virtually in European countries (ICUnet and Hofstede Insights).

Feedback and suggestions welcome

Please tell us what we are doing well and how we can improve by sending us an email at

The consortium

Technopolis Group


Hofstede Insights


Agency board:
JIC, Czech Republic
KODA, Estonia
Turku Science Park, Finland
Bretagne Développement Innovation, France
ZENIT, Germany
ZMWA, Hungary
APRE, Italy
LIC, Lithuania
K+V, Netherlands
Fundación madri+d, Spain
Greater London Enterprise, UK