The platform is an instrument of the European Commission to support SMEs. It was implemented through EASME, the European Executive Agency for Small and Medium-Sized Enterprises, as part of the Horizon 2020 Framework. Any member of a European SME can register.
All library content was developed by trainers and consultants of the culture consultancy Hofstede Insights. The tools were developed in collaboration with the world's most renowned cross-cultural researchers, Misho Minkov and Gert Jan Hofstede.
CUBE IN is part of a much larger project that includes virtual as well as physical learning circles that are organized throughout Europe as well as in emerging economies and are also free for participants. Register to learn more.